Football fans packed into the National Football Museum in Manchester last Thursday to attend a Campo Retro hosted event just in time for Brazil ’14.
The event’s main draw was the Jules Rimet trophy for the first time on display allowing everybody to get close up and personal with this famous trophy. The story of the Jules Rimet Trophy has many aspects beginning with the story of how it came to be stolen in 1966 and then discovered one week later by Pickles the dog to the lesser known story of the replica version that “officially” never existed until 1995. From being under somebody’s bed for 25 years to the sale of this trophy at a Sotheby’s auction in 1997 to a “private buyer” that turned out to be FIFA.
‘Jules Rimet Was Under My Bed’ featured Ryan Steele, the Collections Officer at the National Football Museum, Martin Atherton, author of ‘The Theft of the Jules Rimet Trophy’, and David Blanch, Head of Design at Campo Retro.
The event was presented by Hugh Ferris of BBC 5 Live and, alongside the Jules Rimet Trophy, was the original shirt worn by Bobby Moore and his England team for the Mexico 1970 World Cup which was famously swapped with Pele.
With fascinating talks and intriguing insight into the history of the trophy and hosted at the National Football Museum, the event was the ideal lead-up to the World Cup.
Ray Evans, MD at Campo Retro, said:
“The ‘Jules Rimet Was Under My Bed’ event came about following our creative process that involved deep insight and research to create our Brasil 14’ collection.
We were incredibly intrigued as we uncovered more and more about the history of the Jules Rimet. We just knew football fans would love to learn more and we couldn’t wait to share our findings with a wider audience.
The event was a great success. We’re thrilled with the level of interest people showed, and that we got the chance to tell this amazing story in the perfect venue – the National Football Museum.”
If you didn’t get a chance to attend the talk, watch the official trailer of the event to find out all about the Jules Rimet’s mysterious disappearance:
With the World Cup on the horizon and the extravaganza that comes with it and for football fans who are going to want to show their colours with pride without cutting corners in the style department, Campo Retro have it covered with their brand new Brasil ’14 Collection.
90% Cotton, 10% Air, 100% Cool.
Inspired by the mesh shirts of the 1970 World Cup in Mexico, Campo’s Brasil ’14 Collection includes 12 international teams from the likes of Argentina and Germany to France and USA and comes with personalisation options, so you can adorn your shirt with the international legends you worshipped as a kid.
Campo Managing Director Ray Evans said,
“We wanted to celebrate the upcoming World Cup in Brazil with a unique proposition. We wanted to reinvent what retro means. Taking inspiration from history and adding the Campo touch.”
“These one-off shirts are individually designed with an exclusive Victory Crest, which takes influence from the Jules Rimet trophy, the World Cup winners’ medals and Brazil’s famous Christ the Redeemer statue.”
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