Manchester United kit price error; opportunity for good PR?

If you were trying to buy yourself a Replica shirt online this morning, you were in for a rather pleasant surprise. A sale on the website (operated by Kitbag) resulted in massive discounts. £50 shirts were being sold for a meager £22 and kids tops down to £16.80.

It was first noticed during the LA Galaxy match, and appeared to end at approximately 8 am. Fans lucky enough to be up and about at that time pocketed themselves a massive saving. Since this time, a customer contacted Kitbag and was told:

“At this time, we are waiting for the club to respond as to whether we can honour the orders already placed. Orders can be cancelled at our discretion, but due to the high volume, confirmation from the club is necessary.”

Screen Shot 2014-07-24 at 05.01.00

Screenshot of the sale taken from the Manchester United Direct store from the official website

Should the orders not be honoured, it could spell disaster for both parties, as due to the volume of kit changes in the last 12 months, and those coming, fans will soon be feeling the pinch at the prices currently charged. And at £90 for a children’s kit, and upwards of £100 for an adult, surely this is a hit the club can afford to take.

Whether the sale was a mistake or not, fans have still spent reasonably big, and it is unlikely those that have bought the merchandise at a cut price will go and buy the same at the premium, so any money made would, perceivably, be lost should refunds be issued. The ball is very much in KitBag and Manchester United’s court as to what they do, but it is surely a Public Relations nightmare that could get far worse should a retraction take place.

Legislation on this matter is not all that clear for online transactions. In January, Screwfix sold a ride on lawnmower for £34.99, which it should have been £1,599.99. Obviously that price shows an error, but some customers did get their goods. The Telegraph reported on the matter and tried to give information should a similar thing happen in future. For online transactions they state:

“The legally binding contract is complete when a retailer accepts an order. However, acceptance does not necessarily happen at the point of order. Even the confirmation email may not be an acceptance. Some retailers reserve the right to cancel an order up to the point of delivery. It is therefore important to carefully check the retailer’s terms and conditions (which must be available on their website) and emails – if a retailer simply acknowledges an order, there may be no contract at that point.”

It is a case of playing a waiting game to see if these orders are honoured. If you have placed an order that was either accepted or declined, depending on what Manchester United and Kitbag actually do, get in contact with us in the comments box below,  Facebook or Twitter.


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